We had the chance to redesign the Philadelphia Mountain Biking Association’s logo. Check it out!

We wanted to keep some of the elements used in the old logo, but make them feel more young and approachable. We kept the Liberty Bell, and the reference to a chain ring and simplified them both so that the logo is not so busy. We used the crack in the Liberty Bell to create a trail because after all, it is a mountain biking logo. Check out more photos below.